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<joshua-goldberg/>

Joshua Goldberg.

Everything I build, I build as Web Work Digital Solutions. This is all of it in one place: websites, custom-coded builds, the business system a client runs every day, motion video adverts, and the social media and ChatWorks work behind Flair Lounge.

Joshua Goldberg
20+
brands built for
25+
projects completed
15+
motion ad videos

<featured/>

Flair Lounge, end to end.

Flair Lounge is a furniture wholesaler selling direct, and the clearest example of what I do when a client hands over the whole digital side. I built the website, set up and manage their ChatWorks, and run their social media marketing.

+700 new followers in just one month of managing their social media.

  1. 01

    Website

    Designed and built flairlounge.com: full-bleed room photography, a catalogue you can actually browse, and a credit application built into the journey.

  2. 02

    ChatWorks setup & management

    Set up ChatWorks so every WhatsApp enquiry lands in one shared team inbox, and manage it day to day so customers get answered and followed up.

  3. 03

    Social media marketing & management

    Content, posting and community management across their channels. The following grew by 700 in the first month.

  4. 04

    Motion video

    A 45-second vertical reel, made to sit alongside the rest of their content.

Visit flairlounge.com
45s reel · 9:16 Flair Lounge A furniture showroom reel, cut to run alongside the social media I manage for them.

<websites/>

Websites & builds.

Every project from the Web Work portfolio, with what I actually did on each one. Some are WordPress, most are coded from scratch, and one has a whole business system running behind it.

Crave My Kitchen — Business Portal on desktop
01

Crave My Kitchen — Business Portal

Not a website — the system behind one. Quoting, invoicing, orders and customers in one portal, built in the kitchen’s own branding and running their real numbers every day.

What I did

  • Mapped how quotes, orders and payments really move through the kitchen
  • Designed and coded the portal in the client’s own branding
  • Branded PDF quotes and invoices, sent by email or WhatsApp
  • Orders, customers, products and payments in one place
  • Business system
  • Quoting & invoicing
  • Orders
  • Custom-coded
See the full tour
Sunset Sessions on desktop Sunset Sessions on a phone
02

Sunset Sessions

A live music series that needed a site people would open on a phone, at a venue, on bad signal. One dark, atmospheric page with the WhatsApp line always a tap away.

What I did

  • Design and build of a custom-coded one-pager
  • Built mobile-first for venues on poor signal
  • WhatsApp enquiry line one tap away on every screen
  • A 9:16 motion video reel for social
  • One-pager
  • Custom-coded
  • WhatsApp enquiries
sunsetsessionsza.co.za
Infinite Longevity on desktop Infinite Longevity on a phone
03

Infinite Longevity

Doctor-led longevity medicine, sold online. Browsing treatments, medical review and order tracking laid out as one clear path from consultation to dispatch, with a peptide store attached.

What I did

  • WordPress and WooCommerce build
  • One path from treatment browsing to medical review to dispatch
  • Order tracking and customer accounts
  • Peptide store attached to the main site
  • WordPress
  • WooCommerce
  • Customer accounts
infinitelongevity.co.za
EZvest on desktop EZvest on a phone
04

EZvest

The public face of an investing platform: a live market ticker, a tour of the product and a route into the app, all pulling in the same direction. The most involved build on this page.

What I did

  • Custom-coded marketing site for an investing platform
  • Live market ticker pulling real data
  • Product tour and a clear route into the app
  • A voiced-over 9:16 motion video reel
  • Custom-coded
  • Live market data
  • App launch
ezvest.co.za
You & Lamb on desktop You & Lamb on a phone
05

You & Lamb

K2 Medical’s mother-and-baby range, given its own calm storefront. Warm type, a lot of white space, and a WhatsApp button that never leaves the screen.

What I did

  • Custom-coded storefront for K2 Medical’s mother-and-baby range
  • Warm type and a calm, white-space-led layout
  • Product range laid out to browse
  • WhatsApp button that stays on screen
  • Custom-coded
  • Product range
  • WhatsApp
youandlamb.co.za
Crave My Kitchen on desktop Crave My Kitchen on a phone
06

Crave My Kitchen

Two friends, one kosher kitchen. A warm editorial site for celebration cakes and family meals, where the order starts as a WhatsApp conversation rather than a checkout.

What I did

  • Custom-coded editorial site for a kosher kitchen
  • Celebration cakes and family meals laid out like a menu
  • Orders start as a WhatsApp conversation
  • The business portal that runs behind it, built too
  • Custom-coded
  • Editorial layout
  • WhatsApp ordering
cravemykitchen.co.za
Flair Lounge on desktop Flair Lounge on a phone
07

Flair Lounge

A furniture wholesaler selling direct. Full-bleed room photography, a range you can actually browse, and a credit application built into the journey instead of bolted on the end.

What I did

  • WordPress site with full-bleed room photography
  • A browsable furniture catalogue
  • Credit application built into the buying journey
  • Plus ChatWorks, social media and motion video — see above
  • WordPress
  • Catalogue
  • Credit application
flairlounge.com

<motion/>

Motion video adverts.

Vertical reels for Instagram, TikTok and Facebook, made for the same clients whose websites are above. Press play; they all have sound.

45s reel · 9:16 Flair Lounge A furniture showroom reel, cut to run alongside the social media I manage for them.
55s reel · 9:16 ChatWorks An explainer reel for ChatWorks, the WhatsApp Business platform: one shared team inbox, shown working in under a minute.
54s reel · voiceover · 9:16 EZvest A voiced-over walkthrough of the EZvest investing platform, made to send people from a feed into the app.
30s reel · 9:16 Sunset Sessions Atmosphere first: a reel for the Sunset Sessions live music series, built to sell the night itself.

<clients/>

Who I have built for.

Every brand I have worked with through Web Work, in South Africa and abroad.

Jims Financial Services Sunset Sessions Swift Solutions Infinite Longevity You & Lamb EZvest Flair Lounge Crave My Kitchen Shigaon Innovations ChatWorks

<skills/>

What I do.

The full range, from the first line of code to the reel that sends people to it.

01

Custom Websites

Designed from scratch on WordPress, never a stock theme with your logo dropped on top. Fast, search-ready, and yours to edit without phoning us first.

 02

Custom-Coded Websites

When WordPress is the wrong tool, we write the site from scratch instead. No plugin bloat, no template to fight, nothing in there you did not ask for.

 03

Business Management Systems

Quoting, jobs, clients, stock, staff and reporting in one place. Shaped around the way your business already runs, and priced for a real small business.

 04

Custom Plugins & Integrations

We write the plugin WordPress is missing, then wire your site into the software you already pay for — gateways, CRMs, mailing lists, internal APIs.

 05

Pop-Up Payment Solutions

A branded checkout for one event, raffle or campaign. Live in days on your own domain, then switched off the moment it is over.

 06

Care After Launch

Search, speed, hosting, backups and security stay handled long after go-live. It comes with every build we do, and is never sold on its own.

 07

Motion Video Adverts

Short 9:16 reels for Instagram, TikTok and Facebook, with voiceover when the product needs explaining.

 08

Social Media Marketing

Content, posting and community management that grows a real following, not just a posting schedule.

 09

ChatWorks Setup & Management

Getting a business onto ChatWorks for WhatsApp, then running it so every customer conversation is answered and nothing slips.

Want to work together?

Tell me what the business needs, whether that is a site, a system, a reel or someone to run the socials. You will hear back within 24 hours with a free quote.

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